Secret Stories of Mickey Mouse: Untold Tales of Walt's Mouse by Jim Korkis

Author:Jim Korkis
Language: eng
Format: epub
Tags: donald duck, walt disney, disneyland, disney world, minnie mouse
Publisher: Theme Park Press
Published: 2018-09-21T18:30:00+00:00

The First Mickey Mouse Ride

Disney merchandise executive Kay Kamen worked with the largest store retailers around the United States at Christmas time to guarantee that they featured a Disney theme for their Toyland areas during the holiday season.

In 1935, he arranged for the publication of a softcover Big Little Book that was 148 pages in length with black-and-white illustrations entitled Mickey Mouse and the Magic Carpet. It told the adventures of Mickey and his friends as they climbed aboard “an ancient carpet from out of the east, from the land of the Arabian nights” that took Mickey and his friends across North America to destinations like the Grand Canyon and Niagara Falls.

As Disney historian David Lesjak discovered, the book was connected with an interactive ride that retailers could purchase directly from Kamen.

The 1935 merchandising manual indicated:

In groups as large as fifty, [children] are seated on a carpet 30 feet long by 6 feet wide…on goes a cloud machine…a wind machine…and a whirring motor sound to simulate an airplane. On a translucent screen is flashed…motion pictures depicting a trip over mountains, snow, etc. The carpet…starts an undulating motion…pronounced enough to give the effect of a ride through the air.

At the conclusion of the ride, children visited Santa and received a copy of the book only available at that store.

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